Best Ways to Make Your ECommerce Website User-Friendly - Software Assurance LLC
With everybody embarking on online sales, a easy eCommerce website is a crucial investment which will keep your web presence robust and profitable.
Check out these 15 tips to create the eCommerce website a lot of appealing to guests. these tips are being followed by several eCommerce web app development companies in india and UAE and are quite fashionable among businesses.
What Do Your Customers Want?
There are a few things your users expect of you before giving you their money or trust. Some of these things are tangible, others are intangible. Some of these things are good for you, all are good for your customers, and all are important if you want your customers to come back.
Branding :
Your customers need your website to be clearly different from alternative websites. they need to envision your logo and also the colours of your whole in an instantly recognizable method. If the colors of your whole are similar to those of other brands, particularly competitors, you'll got to notice ways in which to differentiate your web site. Confused customers are less likely to feel that they need had a positive expertise.
Latest Products
Buyers want to know what's new and the latest. Tell them right away. Do not make them search for items you know they are looking for.
Latest News About your Brand
If your brand has been favorably mentioned in the news, many buyers want to know about it. This reinforces their confidence in the choice of your products. Do not rely on them to see these news reports on another site. Make sure they have easy access to the news article on your website.
Deals and Free Stuff
That's right - some customers are only interested in offers and free stuff. If they know they can count on your brand for free offers and tips, it's probably because you trained them that way. It takes very little real estate on your home page to make sure these users get where they want to go with one click.
Free Shipping
Almost everyone does it. It may be a minimum purchase, or it may be a loyalty statement, but free shipping is almost like table issues in online sales these days. This is certainly an important factor in the lifetime value of the customer relationship.
Early Sign Up/Sign In
Test these forms with real users before placing them on your e-commerce site. One thing you absolutely do not want is for a new customer to abandon a purchase because your registration process is confusing.
Strong Authentication
Some customers may complain about strict authentication requirements, but all customers like to know that you have their security and identity interests in mind. Once you have established the authentication requirements, keep them that way. Playing with this factor will only alienate customers.
Search
Make it easy for customers to find what they're looking for with a robust search feature. It's a bit more involved than having a search box on your pages. Not only products, articles, reviews, etc. must be indexed, but everything must be properly labeled with relevant metadata and keywords.
Clear Payment Options
Do not let your customer know on the last page of the checkout process that their international or American Express card will not be accepted for payment. If you clarify these small details early in the process, customers will not be frustrated by an unpleasant surprise and you will not be frustrated by the abandoned carts.
Social Media Links
For some reason, people like to share their purchases on social media. Enjoy and put social media links on every product page. Even if they do not buy, if they see something they like, being able to share it can motivate them to come back later and make that purchase.
Easy Contact Info
It should be extremely easy to find your contact information and customer service phone number, business hours, address and other contact information. If you bury this information, you essentially tell your customers that you do not want to be found. Your customers will receive this message loud and clear - and go elsewhere.
Locating Stores
Even if you only have one physical location, include a map on your site that clearly indicates your location. Include directions that are printable. This is even more important when you have multiple locations.
Chat
For many customers, opening a chat session on a product page to ask a few questions is much easier than dialing a phone number and waiting on hold. This is a great way to increase conversion rates, especially with demographic youth.
Trustmarks
Security is paramount. Your customers want to know that you have the means to secure and encrypt transaction information. The display of company logos (McAfee, Verisign, GeoTrust, Paypal, etc.) that address this feature is an easy way to demonstrate that you are proactive in this regard. For most of your customers, these logos have become symbols of a relationship of trust. Take advantage of this power.
Check out these 15 tips to create the eCommerce website a lot of appealing to guests. these tips are being followed by several eCommerce web app development companies in india and UAE and are quite fashionable among businesses.
What Do Your Customers Want?
There are a few things your users expect of you before giving you their money or trust. Some of these things are tangible, others are intangible. Some of these things are good for you, all are good for your customers, and all are important if you want your customers to come back.
Branding :
Your customers need your website to be clearly different from alternative websites. they need to envision your logo and also the colours of your whole in an instantly recognizable method. If the colors of your whole are similar to those of other brands, particularly competitors, you'll got to notice ways in which to differentiate your web site. Confused customers are less likely to feel that they need had a positive expertise.
Latest Products
Buyers want to know what's new and the latest. Tell them right away. Do not make them search for items you know they are looking for.
Latest News About your Brand
If your brand has been favorably mentioned in the news, many buyers want to know about it. This reinforces their confidence in the choice of your products. Do not rely on them to see these news reports on another site. Make sure they have easy access to the news article on your website.
Deals and Free Stuff
That's right - some customers are only interested in offers and free stuff. If they know they can count on your brand for free offers and tips, it's probably because you trained them that way. It takes very little real estate on your home page to make sure these users get where they want to go with one click.
Free Shipping
Almost everyone does it. It may be a minimum purchase, or it may be a loyalty statement, but free shipping is almost like table issues in online sales these days. This is certainly an important factor in the lifetime value of the customer relationship.
Early Sign Up/Sign In
Test these forms with real users before placing them on your e-commerce site. One thing you absolutely do not want is for a new customer to abandon a purchase because your registration process is confusing.
Strong Authentication
Some customers may complain about strict authentication requirements, but all customers like to know that you have their security and identity interests in mind. Once you have established the authentication requirements, keep them that way. Playing with this factor will only alienate customers.
Search
Make it easy for customers to find what they're looking for with a robust search feature. It's a bit more involved than having a search box on your pages. Not only products, articles, reviews, etc. must be indexed, but everything must be properly labeled with relevant metadata and keywords.
Clear Payment Options
Do not let your customer know on the last page of the checkout process that their international or American Express card will not be accepted for payment. If you clarify these small details early in the process, customers will not be frustrated by an unpleasant surprise and you will not be frustrated by the abandoned carts.
Social Media Links
For some reason, people like to share their purchases on social media. Enjoy and put social media links on every product page. Even if they do not buy, if they see something they like, being able to share it can motivate them to come back later and make that purchase.
Easy Contact Info
It should be extremely easy to find your contact information and customer service phone number, business hours, address and other contact information. If you bury this information, you essentially tell your customers that you do not want to be found. Your customers will receive this message loud and clear - and go elsewhere.
Locating Stores
Even if you only have one physical location, include a map on your site that clearly indicates your location. Include directions that are printable. This is even more important when you have multiple locations.
Chat
For many customers, opening a chat session on a product page to ask a few questions is much easier than dialing a phone number and waiting on hold. This is a great way to increase conversion rates, especially with demographic youth.
Trustmarks
Security is paramount. Your customers want to know that you have the means to secure and encrypt transaction information. The display of company logos (McAfee, Verisign, GeoTrust, Paypal, etc.) that address this feature is an easy way to demonstrate that you are proactive in this regard. For most of your customers, these logos have become symbols of a relationship of trust. Take advantage of this power.
Wrapping Up
An experienced ecommerce web designer can answer many of your questions in advance. But do not implement what you think are user-friendly features without testing them with your customers. They are the ones who know! If you have any query related to eCommerce web development, feel free to contact us. We are a leading eCommerce web app development company in India and UAE engaged in providing best in class services to our patrons.
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