List of 10 best practices for retaining and engaging mobile app users
Did you know that a recent study advised that more than 20% of mobile applications are used only once and then dropped?
Most smartphone users have quite 50 mobile apps on their phones and it is simple for your app to get lost within the saturated and competitive market.
Brands like McDonald's, Instagram, Runkeeper, Starbucks and lots of others have with success used mobile apps to extend loyalty, boost sales and enhance the overall client expertise - however several of the other brands struggle with notice an efficient strategy.
Simply investment in associate application is not enough; the appliance should be in line with the company's overall objectives whereas consolidating whole loyalty, and should be backed by a solid product and marketing strategy.
It is ne'er easy to form a long-lasting customer relationship and whole loyalty within the world where loyalty is rare, decisions are endless and competition is hard.
But the additional you understand your audience, understand the importance of a good mobile strategy, and concentrate to the user expertise, the simpler it'll be for your brand.
So we decided to offer you 10 smart tips and practices to grab the attention of your user and monetize the application in which you invested time and money.
Ensures Great Performance
The performance of your mobile applications is a critical factor in establishing or breaking your relationship with the user of your application. The research suggests that if new users encounter problems when problems might never come back, never.
To ensure browser-to-buyer conversion, ensure the performance of your applications by evaluating their load time and ensuring that the experience is free of errors and exceptions.
Google will push you back into the SERPs if your application load time is higher and your bounce rate will increase significantly. Anything slower than 2 seconds is considered slow in the application world. You can measure the loading speed of your page using this free tool.
Take the time to monitor the performance and behavior of your applications and you can do this by leveraging easily accessible tools and reports.
First Time User Experience is Important
The fact that a large number of applications are used only once poses a challenge for application developers to make the first experience worthwhile. The latest trend in the app market is to launch a guided or guided tour to introduce the app and demonstrate what the app has to offer.
The goal of the application developer should be simplicity and intuitive design, but sometimes it is difficult to achieve. Applications may also have overlapping help screens to help you understand the features and interface of the application.
Creating a Simple and Easy Onboarding Process for New Users
Logins and account creation are a tricky business that represents a significant loss of new users. But the majority of applications need you to create a connection before you can start using the application, so optimizing the process is an important factor.
Experiment with different connection options like social, email or even no login at all (if possible), to make the process as fast and transparent as possible. Application developers must also experiment with the calendar to prompt the user to create an identifier that can be either when the user begins the process of using the application, or later after x number of uses.
Customers in Control by Opting for App Notifications
The app's messages deliver your voice to users in a convincing and targeted way. According to recent data, 68% of app users subscribe to application messages and 70% of them find these messages useful.
We know that good push messages can do great things, but what we also need to keep in mind is that customers like to have control. It's easy to forget that too many untimely messages can easily disengage and frustrate users, so they trust brands that offer the flexibility to choose to enter and exit at any time.
You need to gain the trust of users to communicate through the app's messages by providing valuable and meaningful offers and the ability to unsubscribe at will.
Hitting Target with Custom Segments
No one likes to receive useless useless information and waste their time. Deliver targeted, personalized, and enriched content to your app's users based on their behavior, context, time, preferences, or demographics.
Mobile application audience segmentation not only improves engagement and user experience, but also monetizes their applications with a better return on investment.
Here are some elements that can be used by application developers to focus on:-
Use analytics to create dynamic, personalized user segments and run relevant campaigns.
Filter segment analysis reports to compare engagement and analyze return on investment.
Track the evolution of your segments over a period of time and identify valuable users.
Retaining Users by Offering Rewards
What's amazing is that more than half of users download apps for discounts and special discounts. App awards not only delight novice users and increase download, but also increase brand loyalty and increase user loyalty.
If you have users who have not returned for a while, hire them with appropriate incentives or by creating a loyalty or reward program.
Integration of Community by Making Sharing Easier
It's more important today than ever to make your app "user friendly". First, create an application that is intrinsically social, that promotes itself when it is shared and spoken. Also enable social sharing of every piece of content in an app, it should be easy to share or "like" on social platforms like Facebook, Twitter and Google+.
Allowing users to share, can gain a lot of traction if your users share the app or the activities built into the app on their social media. Games, fitness apps, sharing and lifestyle apps are gaining more and more popularity for the popularity of word of mouth. When social sharing is easy, it becomes an integral part of the users and makes the application more interesting and appealing.
Application developers can also encourage sharing of the application to move the sharing to another level. Also keep in mind the multi-platform sharing, because the more there is, the better. Each social media has its own advantage and a different type of community to target.
Event-Based Triggered Automation
The best time to interact with your app's audience is to finish an event built into the app. When you have their full attention, sending out additional information or promoting new activities will yield better benefits and create better user engagement.
It enhances the user experience and these contextually relevant messages push users deeper into the application. This winning automation is also easy and quick to implement.
Using Mobile Deep Linking
A deep link in the terms of the mobile app is the URL equivalent for mobile apps that helps to send users directly to a specific page / screen inside an app when it's open for the first time.
This improves the user experience, saves valuable time and engages the user.
As this e-commerce application takes the user directly to the product they want to buy, rather than wasting time browsing the content.
Listening to Your Users
The most important engagement strategy is to listen to your audience. When you listen to your users, you do not just involve users, but you have a better chance of improving App Store ratings and working on valuable feedback to correct disappointments.
One way to do this is to send Net Score Score (NPS) surveys to your audience and determine the likelihood that they will recommend the application to a friend.
Users with a high NPS are your best "promoters" while users with a low score are your "detractors". Your strategy for improving engagement now should be to leverage your promoters to improve your grades. And engage your detractors to capture ideas for future improvements and improvements.
Wrapping Up
There is no miracle formula for running a branded application, and the brands that do it must analyze what works best for their application and optimize their marketing strategy and efforts accordingly. But follow these ten tips, which have been proven over and over again to you can improve your application to build customer loyalty, delight customers and simply generate brand love.
If you need any assistance related to Native iOS/iPhone and Android mobile app development or Hybrid mobile app development, you can contact us. We are a leading Android / iPhone mobile app development company in India UAE & USA engaged in providing feature packed, secure and scalable mobile apps across all business verticals. We have a proficient team of mobile app developers who have successfully delivered more than 640 apps to 120+ happy clients across more than 20 countries. You can Consult Us anytime!
Most smartphone users have quite 50 mobile apps on their phones and it is simple for your app to get lost within the saturated and competitive market.
Brands like McDonald's, Instagram, Runkeeper, Starbucks and lots of others have with success used mobile apps to extend loyalty, boost sales and enhance the overall client expertise - however several of the other brands struggle with notice an efficient strategy.
Simply investment in associate application is not enough; the appliance should be in line with the company's overall objectives whereas consolidating whole loyalty, and should be backed by a solid product and marketing strategy.
It is ne'er easy to form a long-lasting customer relationship and whole loyalty within the world where loyalty is rare, decisions are endless and competition is hard.
But the additional you understand your audience, understand the importance of a good mobile strategy, and concentrate to the user expertise, the simpler it'll be for your brand.
So we decided to offer you 10 smart tips and practices to grab the attention of your user and monetize the application in which you invested time and money.
Ensures Great Performance
The performance of your mobile applications is a critical factor in establishing or breaking your relationship with the user of your application. The research suggests that if new users encounter problems when problems might never come back, never.
To ensure browser-to-buyer conversion, ensure the performance of your applications by evaluating their load time and ensuring that the experience is free of errors and exceptions.
Google will push you back into the SERPs if your application load time is higher and your bounce rate will increase significantly. Anything slower than 2 seconds is considered slow in the application world. You can measure the loading speed of your page using this free tool.
Take the time to monitor the performance and behavior of your applications and you can do this by leveraging easily accessible tools and reports.
First Time User Experience is Important
The fact that a large number of applications are used only once poses a challenge for application developers to make the first experience worthwhile. The latest trend in the app market is to launch a guided or guided tour to introduce the app and demonstrate what the app has to offer.
The goal of the application developer should be simplicity and intuitive design, but sometimes it is difficult to achieve. Applications may also have overlapping help screens to help you understand the features and interface of the application.
Creating a Simple and Easy Onboarding Process for New Users
Logins and account creation are a tricky business that represents a significant loss of new users. But the majority of applications need you to create a connection before you can start using the application, so optimizing the process is an important factor.
Experiment with different connection options like social, email or even no login at all (if possible), to make the process as fast and transparent as possible. Application developers must also experiment with the calendar to prompt the user to create an identifier that can be either when the user begins the process of using the application, or later after x number of uses.
Customers in Control by Opting for App Notifications
The app's messages deliver your voice to users in a convincing and targeted way. According to recent data, 68% of app users subscribe to application messages and 70% of them find these messages useful.
We know that good push messages can do great things, but what we also need to keep in mind is that customers like to have control. It's easy to forget that too many untimely messages can easily disengage and frustrate users, so they trust brands that offer the flexibility to choose to enter and exit at any time.
You need to gain the trust of users to communicate through the app's messages by providing valuable and meaningful offers and the ability to unsubscribe at will.
Hitting Target with Custom Segments
No one likes to receive useless useless information and waste their time. Deliver targeted, personalized, and enriched content to your app's users based on their behavior, context, time, preferences, or demographics.
Mobile application audience segmentation not only improves engagement and user experience, but also monetizes their applications with a better return on investment.
Here are some elements that can be used by application developers to focus on:-
Use analytics to create dynamic, personalized user segments and run relevant campaigns.
Filter segment analysis reports to compare engagement and analyze return on investment.
Track the evolution of your segments over a period of time and identify valuable users.
Retaining Users by Offering Rewards
What's amazing is that more than half of users download apps for discounts and special discounts. App awards not only delight novice users and increase download, but also increase brand loyalty and increase user loyalty.
If you have users who have not returned for a while, hire them with appropriate incentives or by creating a loyalty or reward program.
Integration of Community by Making Sharing Easier
It's more important today than ever to make your app "user friendly". First, create an application that is intrinsically social, that promotes itself when it is shared and spoken. Also enable social sharing of every piece of content in an app, it should be easy to share or "like" on social platforms like Facebook, Twitter and Google+.
Allowing users to share, can gain a lot of traction if your users share the app or the activities built into the app on their social media. Games, fitness apps, sharing and lifestyle apps are gaining more and more popularity for the popularity of word of mouth. When social sharing is easy, it becomes an integral part of the users and makes the application more interesting and appealing.
Application developers can also encourage sharing of the application to move the sharing to another level. Also keep in mind the multi-platform sharing, because the more there is, the better. Each social media has its own advantage and a different type of community to target.
Event-Based Triggered Automation
The best time to interact with your app's audience is to finish an event built into the app. When you have their full attention, sending out additional information or promoting new activities will yield better benefits and create better user engagement.
It enhances the user experience and these contextually relevant messages push users deeper into the application. This winning automation is also easy and quick to implement.
Using Mobile Deep Linking
A deep link in the terms of the mobile app is the URL equivalent for mobile apps that helps to send users directly to a specific page / screen inside an app when it's open for the first time.
This improves the user experience, saves valuable time and engages the user.
As this e-commerce application takes the user directly to the product they want to buy, rather than wasting time browsing the content.
Listening to Your Users
The most important engagement strategy is to listen to your audience. When you listen to your users, you do not just involve users, but you have a better chance of improving App Store ratings and working on valuable feedback to correct disappointments.
One way to do this is to send Net Score Score (NPS) surveys to your audience and determine the likelihood that they will recommend the application to a friend.
Users with a high NPS are your best "promoters" while users with a low score are your "detractors". Your strategy for improving engagement now should be to leverage your promoters to improve your grades. And engage your detractors to capture ideas for future improvements and improvements.
Wrapping Up
There is no miracle formula for running a branded application, and the brands that do it must analyze what works best for their application and optimize their marketing strategy and efforts accordingly. But follow these ten tips, which have been proven over and over again to you can improve your application to build customer loyalty, delight customers and simply generate brand love.
If you need any assistance related to Native iOS/iPhone and Android mobile app development or Hybrid mobile app development, you can contact us. We are a leading Android / iPhone mobile app development company in India UAE & USA engaged in providing feature packed, secure and scalable mobile apps across all business verticals. We have a proficient team of mobile app developers who have successfully delivered more than 640 apps to 120+ happy clients across more than 20 countries. You can Consult Us anytime!
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