9 Common Mobile App Design Mistakes to Avoid
With today's competitive mobile application market, it is more important than ever to stand out and develop a unique brand identity through user experience design (UX). While most companies recognize the value of the mobile app design as the key factor for customer conversion, they often do not recognize how to use the UX design strategically to offer new values.
Many people see UX as an interface and visual design, however, there is much more than that. The UX discipline is deeply rooted in research and testing. UX designers balance the essential, the good to have, the trends and innovation, independent research, etc.
The misunderstanding surrounding UX stems from some misconceptions about what is and exactly how it fits into the development process of the mobile application. This publication analyzes 9 UX errors in mobile applications to avoid delighting users and maximizing business results.
Mistake 1: See UX as the responsibility of a person
The user experience is not only the responsibility of an individual department or designer. The entire team must participate in the design of the mobile application. The team must have a common goal or a vision of the user experience that they can provide collectively.
By involving the entire team, you can take advantage of everyone's experience and experience to inform all decisions about the products. It is important to devise with the developers, architects and QA during the development phase of the product definition. We find that this results in a holistic approach from the beginning.
Mistake 2: Only considering UX at the beginning of the development
UX is a continuous effort. To create a great experience, you must listen to your users, understand what they like and what they do not like, and keep iterating.
A good way to validate the assumptions is to test your mobile application with your main group of users. A proof of concept, prototype or MVP will ensure that users receive the idea of their product well, increasing the chances of successful launch of their product. The most successful applications, such as Uber, Airbnb, Dropbox and Snapchat, began in a simple and interactive way as they learned more about what their users wanted.
Mistake 3: not connect with your users
Good UX leaves a lasting impression. There are many companies which struggle when it comes to offering meaning and forming a connection among users. Meaningful products have a personal meaning and resonate with the requirements of the end users while aligning with their values. Many products on the market are aesthetically pleasing and usable, but still lack meaning. How are you connecting with your user? Helping them reach a goal? Does it help them feel part of a community? Ask yourself what impression you are leaving to your users. This will be the difference between an application to which users return and another that they delete.
Mistake 4: Designing for you and not the user
Development teams can often form strong opinions about a product. Good UX designers separate their personal preferences from the user's preferences. It is important to understand that you are designing for a basic group of users with specific needs and desires. This user-centered design approach must be practiced throughout the development process so that the application does not evolve to adapt to the needs of the people who create it.
Mistake 5: follow your competition too closely
What works for one company may not work for the other. Instead of imitating your competition, learn from them and combine that with your innovation, which will help you establish a competitive advantage. When you do the same with your competition, you are not providing anything new for your users. With thousands of applications in the market, it must offer new, innovative and valuable features for its users.
There is no application reference sheet for mobile devices (but there is this checklist). Certainly, there are sources of inspiration to draw, but trends that work for other companies may end up coming out with your application later. Instead, analyze why the trends are working, then apply this information to meet the needs of your business and the user; You can improve, customize and build from this base. As with all products, the research will provide a more robust experience in the end, when you adapt it to your audience and platform.
Mistake 6: overwhelm your users with too much content
Use content to guide the user through their application, providing value along the way. You do not need to put everything on the first screen. Overloading users with information that, in turn, frustrates them. Users like the interactivity of mobile app design because they enjoy the satisfaction of self-initiated discovery.
On the other hand, do not omit important information. Be concise and intuitive, but not limited. Attract users with a question, bold statement, interactive element or anything that invites the user to participate and participate. Good content is a crucial aspect of a good UX, so it is important to develop an effective content strategy.
Mistake 7: have an overly complex user interface design
Good UX does not always have an elegant and complex design. Complex UI design can drive away user experience if there are too many distractions or confusing calls to action. Instead of including elements that lack purpose, simplify them with more meaning. A good design can be elegant without all the complexities.
That does not mean that large-scale animation does not have a place. While it is expected that in a game, in a daily application, they are used sparingly and to celebrate a special event or a time-consuming process. Some examples of when to use animations are to load indicators, extract to refresh, change functions, etc.
Mistake 8: Include too many functions
Instead of including too many elements and characteristics, understand the strengths of your brand. When you visit a restaurant with a menu that has all kinds of cuisine, you can overwhelm it. While it may seem beneficial to meet the needs of all, it is disjointed and questions the ability of the restaurant to really specialize in what they are good at.
This is so relevant to brand identity. If your application includes everything for all types of demographic data, it can not please anyone. Instead of establishing loyal users, you will end up frustrating. Not only is it bad for the user's retention, but also the perception of their brand. Find your unique value proposition that will give you the competitive advantage you need.
Companies generate trust through the constant quality of their products, services and content, so stick to what you are good at.
Mistake 9: Confusing the user interface with UX
UX and UI are different. The design of the mobile application evolves continuously. As the nature of work changes with technology, so does the way people describe it. The most likely confusion is that it arises from the overlap of the sets of skills and tools involved in both disciplines.
It is almost impossible to extract the UX user interface and vice versa. You can not work on a design concept without considering the other. The design of Good UX is so subtle and natural that it seems obvious and effortless for the user. The amount of analysis involved is invisible to the end user. It is the basis or structure of the application.
The design of the user interface, on the other hand, consists of attractive and aesthetically pleasing interfaces with which the user interacts. It's the outside. Knowing when and how to use these two design disciplines will be crucial to the success of your application.
Source: www.sp-assurance.com/mobile-app-development
Company: SP Assurance
Many people see UX as an interface and visual design, however, there is much more than that. The UX discipline is deeply rooted in research and testing. UX designers balance the essential, the good to have, the trends and innovation, independent research, etc.
The misunderstanding surrounding UX stems from some misconceptions about what is and exactly how it fits into the development process of the mobile application. This publication analyzes 9 UX errors in mobile applications to avoid delighting users and maximizing business results.
Mistake 1: See UX as the responsibility of a person
The user experience is not only the responsibility of an individual department or designer. The entire team must participate in the design of the mobile application. The team must have a common goal or a vision of the user experience that they can provide collectively.
By involving the entire team, you can take advantage of everyone's experience and experience to inform all decisions about the products. It is important to devise with the developers, architects and QA during the development phase of the product definition. We find that this results in a holistic approach from the beginning.
Mistake 2: Only considering UX at the beginning of the development
UX is a continuous effort. To create a great experience, you must listen to your users, understand what they like and what they do not like, and keep iterating.
A good way to validate the assumptions is to test your mobile application with your main group of users. A proof of concept, prototype or MVP will ensure that users receive the idea of their product well, increasing the chances of successful launch of their product. The most successful applications, such as Uber, Airbnb, Dropbox and Snapchat, began in a simple and interactive way as they learned more about what their users wanted.
Mistake 3: not connect with your users
Good UX leaves a lasting impression. There are many companies which struggle when it comes to offering meaning and forming a connection among users. Meaningful products have a personal meaning and resonate with the requirements of the end users while aligning with their values. Many products on the market are aesthetically pleasing and usable, but still lack meaning. How are you connecting with your user? Helping them reach a goal? Does it help them feel part of a community? Ask yourself what impression you are leaving to your users. This will be the difference between an application to which users return and another that they delete.
Mistake 4: Designing for you and not the user
Development teams can often form strong opinions about a product. Good UX designers separate their personal preferences from the user's preferences. It is important to understand that you are designing for a basic group of users with specific needs and desires. This user-centered design approach must be practiced throughout the development process so that the application does not evolve to adapt to the needs of the people who create it.
Mistake 5: follow your competition too closely
What works for one company may not work for the other. Instead of imitating your competition, learn from them and combine that with your innovation, which will help you establish a competitive advantage. When you do the same with your competition, you are not providing anything new for your users. With thousands of applications in the market, it must offer new, innovative and valuable features for its users.
There is no application reference sheet for mobile devices (but there is this checklist). Certainly, there are sources of inspiration to draw, but trends that work for other companies may end up coming out with your application later. Instead, analyze why the trends are working, then apply this information to meet the needs of your business and the user; You can improve, customize and build from this base. As with all products, the research will provide a more robust experience in the end, when you adapt it to your audience and platform.
Mistake 6: overwhelm your users with too much content
Use content to guide the user through their application, providing value along the way. You do not need to put everything on the first screen. Overloading users with information that, in turn, frustrates them. Users like the interactivity of mobile app design because they enjoy the satisfaction of self-initiated discovery.
On the other hand, do not omit important information. Be concise and intuitive, but not limited. Attract users with a question, bold statement, interactive element or anything that invites the user to participate and participate. Good content is a crucial aspect of a good UX, so it is important to develop an effective content strategy.
Mistake 7: have an overly complex user interface design
Good UX does not always have an elegant and complex design. Complex UI design can drive away user experience if there are too many distractions or confusing calls to action. Instead of including elements that lack purpose, simplify them with more meaning. A good design can be elegant without all the complexities.
That does not mean that large-scale animation does not have a place. While it is expected that in a game, in a daily application, they are used sparingly and to celebrate a special event or a time-consuming process. Some examples of when to use animations are to load indicators, extract to refresh, change functions, etc.
Mistake 8: Include too many functions
Instead of including too many elements and characteristics, understand the strengths of your brand. When you visit a restaurant with a menu that has all kinds of cuisine, you can overwhelm it. While it may seem beneficial to meet the needs of all, it is disjointed and questions the ability of the restaurant to really specialize in what they are good at.
This is so relevant to brand identity. If your application includes everything for all types of demographic data, it can not please anyone. Instead of establishing loyal users, you will end up frustrating. Not only is it bad for the user's retention, but also the perception of their brand. Find your unique value proposition that will give you the competitive advantage you need.
Companies generate trust through the constant quality of their products, services and content, so stick to what you are good at.
Mistake 9: Confusing the user interface with UX
UX and UI are different. The design of the mobile application evolves continuously. As the nature of work changes with technology, so does the way people describe it. The most likely confusion is that it arises from the overlap of the sets of skills and tools involved in both disciplines.
It is almost impossible to extract the UX user interface and vice versa. You can not work on a design concept without considering the other. The design of Good UX is so subtle and natural that it seems obvious and effortless for the user. The amount of analysis involved is invisible to the end user. It is the basis or structure of the application.
The design of the user interface, on the other hand, consists of attractive and aesthetically pleasing interfaces with which the user interacts. It's the outside. Knowing when and how to use these two design disciplines will be crucial to the success of your application.
Source: www.sp-assurance.com/mobile-app-development
Company: SP Assurance
Email: sales.team@sp-assurance.com
Mobile: +1-972-992-4200
Contact us: www.sp-assurance.com/contact-us
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