eCommerce Trends to Boost Up Online Shopping Application
The growth of the electronic commerce industry around the world is tremendous. From children to seniors, everyone likes mobile commerce and the convenience it offers when compared to physical shopping stores. According to eMarketer, by 2020, retail sales will reach $ 27 billion.
As these figures suggest that physical stores can compete for longer without being present in their consumers' preferred sources, and offline retailers definitely have to fully integrate digital commerce to survive in this highly competitive digital world.
E-commerce is entering an era in which machine learning and artificial intelligence undoubtedly surpass everything else in the industry.
Today, in this article, we will see the e-commerce trends that are taking off in 2018 or later in the future.
1. Faster delivery and improved shipping logistics
Looking beyond the peculiarities of particular e-commerce platforms, one of the insignificant authentic differentiators in the e-commerce industry is the shipping and delivery logistics.
Of course, when it comes to shipping and delivery logistics, Amazon outperforms everyone in every way. But the issue is that nobody knows specific numbers. However, the latest infographic published on Amazon by the e-commerce giant says that Amazon delivered about 5 billion products worldwide through its popular one or two hour shipment in 2017.
In short, we can expect Amazon and other popular e-commerce platforms to further improve their logistics game. With nearly 10,000 Amazon Prime members currently living in cities where Amazon offers a two-hour delivery service, Amazon plans to expand its faster services even sooner.
2. Better images and videos of products
The original photos remain a constant challenge. However, e-commerce platforms must stay away from low quality stock images that instantly reduce your brand. However, one of the many ways to add high quality content to your e-commerce platform is to provide 360-degree images of the products that the models use. In addition, you can add an animated GIF that can show the characteristics of the product in a convincing and attractive way.
3. Artificial intelligence & machine learning
We are already seeing that AI is entering the mainstream and that the AI is not that far from being operationalized and automated. Several products of electronic commerce platforms are already being managed by machine learning with which we can now teach machines to offer a better user experience.
After reviewing the emails from abandoned carts, ecommerce platforms have seen a significant increase in conversion, and have also made emails more personal and personalized. With this, soon shopping carts will use machine learning to get better conversion rates.
4. Mobile commerce
Whether to buy in the window or buy things, smartphones have become the first convenient medium for people. As a result, more than 70 percent of online shoppers prefer to use their smartphone to locate nearby stores, compare prices, etc.
In addition, several digital wallet players such as Amazon, Apple, etc. offer convenience of payment with a single click to avoid abandoning the cart. The personalization and omni channel experiences for m-commerce customers are in the razzmatazz where retailers can integrate tools and responsive designs into their portals.
Mobile application development companies are incorporating online and offline shopping experiences to improve the online shopping experience for customers. In the future, we can expect more automation tools, such as restarting the cart engines, particular platforms to collect comments and product reviews.
5. Augmented reality is much closer to the mainstream
Augmented Reality or AR is driving transformation & innovation to greater heights. With many retailers perfecting their AR offerings which includes Apple ARKit and Google ARCore, this year or perhaps early, we’ll see Augmented Reality (AR) technology taking a big step towards the mainstream adoption, of course, with the e-commerce platforms in The front. Several companies such as IKEA are really benefiting from the Augmented Reality with Ikea Place, which offers customers to see how IKEA products would look in the homes of the customers.
6. Voice search
Voice search is ready to experience explosive growth due to increased Google Assistant and Alexa conversions. Along with that, Walmart and Google made a partnership that allows customers to buy through Google's voice assistant. According to Google, almost 20 percent of mobile searches are voice-based. For obvious reasons, in recent years, we have seen a considerable increase in the adoption of voice-based devices such as Google Home and Amazon Echo.
However, when companies consider the estimated increase in mobile commerce, the optimization of the online store for a voice search will be a necessity in the coming years. So be sure to take the time to stop your consumer persona, identify how they get involved and communicate on their social media platforms, and reflect their language.
7. Mobile Checkout
From the purchase of products to the renewal of services, everything is currently moving and thanks to all payment options. The development of simplified payment technology in a smartphone that includes fingerprint recognition will improve the number of transactions made on a smartphone.
One of the most exceptional examples for this is Amazon Go. This physical store allows customers to buy what they want and leave the store. All purchased products will be scanned and automatically uploaded to your Amazon account.
Summary
For e-commerce platforms, there is much more to look at than it seems. All previous trends point to making online shopping much more convenient and convenient than just a time saving process. From brand animations to emerging events, each of your interactions with your customers will grow as you learn more and more about their expectations and how efficiently you can deliver them.
Source: www.sp-assurance.com/ecommerce-web-development
Contact Details:
Company: SP Assurance
Mobile:+1-972-992-4200
Website: www.sp-assurance.com
As these figures suggest that physical stores can compete for longer without being present in their consumers' preferred sources, and offline retailers definitely have to fully integrate digital commerce to survive in this highly competitive digital world.
E-commerce is entering an era in which machine learning and artificial intelligence undoubtedly surpass everything else in the industry.
Today, in this article, we will see the e-commerce trends that are taking off in 2018 or later in the future.
1. Faster delivery and improved shipping logistics
Looking beyond the peculiarities of particular e-commerce platforms, one of the insignificant authentic differentiators in the e-commerce industry is the shipping and delivery logistics.
Of course, when it comes to shipping and delivery logistics, Amazon outperforms everyone in every way. But the issue is that nobody knows specific numbers. However, the latest infographic published on Amazon by the e-commerce giant says that Amazon delivered about 5 billion products worldwide through its popular one or two hour shipment in 2017.
In short, we can expect Amazon and other popular e-commerce platforms to further improve their logistics game. With nearly 10,000 Amazon Prime members currently living in cities where Amazon offers a two-hour delivery service, Amazon plans to expand its faster services even sooner.
2. Better images and videos of products
The original photos remain a constant challenge. However, e-commerce platforms must stay away from low quality stock images that instantly reduce your brand. However, one of the many ways to add high quality content to your e-commerce platform is to provide 360-degree images of the products that the models use. In addition, you can add an animated GIF that can show the characteristics of the product in a convincing and attractive way.
3. Artificial intelligence & machine learning
We are already seeing that AI is entering the mainstream and that the AI is not that far from being operationalized and automated. Several products of electronic commerce platforms are already being managed by machine learning with which we can now teach machines to offer a better user experience.
After reviewing the emails from abandoned carts, ecommerce platforms have seen a significant increase in conversion, and have also made emails more personal and personalized. With this, soon shopping carts will use machine learning to get better conversion rates.
4. Mobile commerce
Whether to buy in the window or buy things, smartphones have become the first convenient medium for people. As a result, more than 70 percent of online shoppers prefer to use their smartphone to locate nearby stores, compare prices, etc.
In addition, several digital wallet players such as Amazon, Apple, etc. offer convenience of payment with a single click to avoid abandoning the cart. The personalization and omni channel experiences for m-commerce customers are in the razzmatazz where retailers can integrate tools and responsive designs into their portals.
Mobile application development companies are incorporating online and offline shopping experiences to improve the online shopping experience for customers. In the future, we can expect more automation tools, such as restarting the cart engines, particular platforms to collect comments and product reviews.
5. Augmented reality is much closer to the mainstream
Augmented Reality or AR is driving transformation & innovation to greater heights. With many retailers perfecting their AR offerings which includes Apple ARKit and Google ARCore, this year or perhaps early, we’ll see Augmented Reality (AR) technology taking a big step towards the mainstream adoption, of course, with the e-commerce platforms in The front. Several companies such as IKEA are really benefiting from the Augmented Reality with Ikea Place, which offers customers to see how IKEA products would look in the homes of the customers.
6. Voice search
Voice search is ready to experience explosive growth due to increased Google Assistant and Alexa conversions. Along with that, Walmart and Google made a partnership that allows customers to buy through Google's voice assistant. According to Google, almost 20 percent of mobile searches are voice-based. For obvious reasons, in recent years, we have seen a considerable increase in the adoption of voice-based devices such as Google Home and Amazon Echo.
However, when companies consider the estimated increase in mobile commerce, the optimization of the online store for a voice search will be a necessity in the coming years. So be sure to take the time to stop your consumer persona, identify how they get involved and communicate on their social media platforms, and reflect their language.
7. Mobile Checkout
From the purchase of products to the renewal of services, everything is currently moving and thanks to all payment options. The development of simplified payment technology in a smartphone that includes fingerprint recognition will improve the number of transactions made on a smartphone.
One of the most exceptional examples for this is Amazon Go. This physical store allows customers to buy what they want and leave the store. All purchased products will be scanned and automatically uploaded to your Amazon account.
Summary
For e-commerce platforms, there is much more to look at than it seems. All previous trends point to making online shopping much more convenient and convenient than just a time saving process. From brand animations to emerging events, each of your interactions with your customers will grow as you learn more and more about their expectations and how efficiently you can deliver them.
Source: www.sp-assurance.com/ecommerce-web-development
Contact Details:
Company: SP Assurance
Mobile:+1-972-992-4200
Website: www.sp-assurance.com
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